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In a country where people eat five meals a day, it is not unusual to spot an increasingly large number of eateries. To the Filipinos, food is considered very important as it represents an integral part of local art, culture and communal existence. In the Philippines, eating is done frequently as it is a favorite way of life. The sense of being alive is expressed through munching, munching and munching.

On an ordinary day, the Filipinos consume five small and tasty meals starting with breakfast, followed by morning merienda (10am snack), lunch, afternoon merienda (4pm snack) and ending the meal of the day with dinner.

Whether eating at home or dining out, the Filipinos love to eat communal-style, with everyone meeting together in an informal social gathering called a salu-salo. Every event, be it wedding, birthday or meeting, is an excuse to have a grand celebration of endless eating, drinking and munching.

In the good old days, deliciously wholesome Filipino food was found only at home prepared by housewives while dining out meant celebrating an occasion together in a Chinese restaurant. As time goes by, customers had to adjust themselves to the fast-paced urbanization and restaurants offered a solution for the needs of convenient eating. By 1970s, family-sized Filipino restaurants mushroomed around Manila, playing on the urban people's nostalgia for home-cooked food. Over the years, family-sized restaurants gave way to other lines of restaurants, ranging from up-market restaurants to low-end restaurants that offer a variety of food of different culture and ethnic groups.

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