In a country
where people eat five meals a day, it is not unusual to spot an increasingly
large number of eateries. To the Filipinos, food is considered very important
as it represents an integral part of local art, culture and communal existence.
In the Philippines, eating is done frequently as it is a favorite way
of life. The sense of being alive is expressed through munching, munching
On an ordinary
day, the Filipinos consume five small and tasty meals starting with breakfast,
followed by morning merienda (10am snack), lunch, afternoon merienda (4pm
snack) and ending the meal of the day with dinner.
at home or dining out, the Filipinos love to eat communal-style, with
everyone meeting together in an informal social gathering called a salu-salo.
Every event, be it wedding, birthday or meeting, is an excuse to have
a grand celebration of endless eating, drinking and munching.
In the good
old days, deliciously wholesome Filipino food was found only at home prepared
by housewives while dining out meant celebrating an occasion together
in a Chinese restaurant. As time goes by, customers had to adjust themselves
to the fast-paced urbanization and restaurants offered a solution for
the needs of convenient eating. By 1970s, family-sized Filipino restaurants
mushroomed around Manila, playing on the urban people's nostalgia for
home-cooked food. Over the years, family-sized restaurants gave way to
other lines of restaurants, ranging from up-market restaurants to low-end
restaurants that offer a variety of food of different culture and ethnic